In the ongoing battle of travel distribution, American Airlines has gotten a fairly big travel portal to see things its way.

American Airlines said today it has entered into an agreement with and its technology division, Cyllenius, to utilize American’s direct connect technology to access fares as well as customized travel products and services. and Cyllenius have been issuing American Airlines tickets through the link for the past five months. Terms of the agreement were not disclosed. The link is part of a long-term relationship between American Airlines and

Cyllenius also powers, and, which are also using direct connect. Cyllenius provides a full range of products integrated into a proprietary, private-labeled travel shopping cart including hotel rooms, air-hotel packages, show tickets, nightclub passes, tours and golf for multiple leisure destinations and travel providers.

Curious to see where this goes – if a lot of the online booking portals start falling to AA’s side whether the GDS players start talking about a “new relationship” model with American. The other big question: When will other carriers act? Will they let AA do all the “dirty work” in this battle and then reap the benefits of lowered costs? Delta has mopped up some of its distribution but I haven’t seen any other big moves by airlines.

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