Three American Airlines marketing and products stories this week:

1. American Airlines announced Dealfinder 2.0, which it says is much better than Dealfinder 1.0. The software for Macs and Windows machines lets you say where you want to go at what price, and the software will alert you if you ever get the price you want.

American calls Dealfinder a “downloadable desktop tool that sends customers automatic, personalized fare alerts and special discounts via their computer desktop.” Interested? There’s more information here.

2. American and Gogo announced the launch of streaming wireless video, with the first phase on American’s Boeing 767-200 fleet. It uses those airplanes on transcontinental flights, like New York-Los Angeles and New York-San Francisco. Look up and wave, Nebraska — there they go overhead!

“American is the first North American airline to offer inflight streaming video, which enables customers to wirelessly stream content such as movies and TV shows from an inflight library to select types of Wi-Fi-enabled laptops during flights,” American said.

Introductory prices are 99 cents for a TV show and $3.99 for a movie.

3. On this one. I can’t say it any better than American did in its press release:

“American Airlines, a wholly owned subsidiary of AMR Corporation, and Hogg Robinson Group plc (“HRG”), announced today that the companies have agreed in principle to explore a long-term arrangement for the benefit of their corporate clients in which HRG would receive guaranteed direct long-term access to American’s fares, schedules, and customized travel products and services. HRG said it would plan to access American’s content through the airline’s direct connect link using its own technology, either directly or via a global distribution system (GDS) application programming interface (API).”


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